Designed a versatile brand identity for the university’s Dance and Musical Society, aimed at engaging both students and external audiences. To account for the ever-changing color palettes of performance videos, I developed a dynamic visual system where the logo and layouts seamlessly adapt to various color rotations. The result is a bold, eye-catching, yet minimalist identity that maintains consistency across high-energy social media content.
Establishing a cohesive, vibrant identity. Presenting the primary society logo alongside targeted digital promotion designed to instantly grab student engagement.
When I started coordinating social media posts, organizing workshops, and crafting dynamic challenges, we triggered a massive surge in page interactivity. With daily views rapidly going up, the analytics and reach demonstrated immense organic growth within the university demographic. The interactive graph below visualizes this rapidly expanding reach over three months.
Soaring viewership trajectory
I posted viral dance videos to spark interaction with non-followers, alongside dynamic workshop videos to promote our dance classes and showcase the society's vibrant experience to other dancers across Ankara.